UGG is short for Ugly Boots (meaning ugly shoes), this winter boots popular in terms of the production in fact is to use the whole foot with hair wrapped up in sheep's clothing, then you can simple sewing. Lead to an overall look bulky, but in fact, it put little weights in the feet, and very warm. Its first user group came from an aesthetic pursuit of the crowd not so – the surfing enthusiasts.
UGG co-founder Brian.Smith in Australia found that, in order to quickly siphoning feet of water vapor, keeping feet dry, surfers will come ashore wearing local small factory’s production ,UGG, though ugly, but nice and warm. So he created UGG Australia brand in California, and after that, UGG became popular in the small range .
In 1998, the Deckers Outdoor's view, UGG can break the barriers of the professional market, because it has a fine of materials (must be Australian A-anti-Yangmao Pi) and the foot feeling comfortable by more consumers . So he took over the UGG Australia brand from Brian Smith.
